Welcome to Near News ("we," "us," "our"). At Near News (https://nearnews.com), we value your privacy and strive to provide a seamless and personalized online experience. This Cookie Policy explains how we use cookies and similar technologies to enhance your visit to our website ("Site"). It outlines what cookies are, how we use them, and the choices you have regarding their use. This policy complements our Privacy Policy and Terms of Use, so we encourage you to review those as well.
By continuing to use our Site, you acknowledge that you have read and understood this Cookie Policy.
What Are Cookies?
Cookies are small text files placed on your device (such as a computer, smartphone, or tablet) when you visit a website. These files store information that helps websites recognize you, remember your preferences, and improve your browsing experience. Cookies can be temporary ("session cookies," which expire when you close your browser) or persistent ("persistent cookies," which remain on your device until they expire or you delete them).
In addition to cookies, we may use other tracking technologies, such as web beacons, pixel tags, or local storage, which serve similar purposes. For simplicity, we refer to all these technologies collectively as "cookies" in this policy.
How We Use Cookies
We use cookies to ensure our Site functions effectively, to understand how visitors interact with it, and to deliver tailored content. Below are the main categories of cookies we use and their purposes:
1. Essential Cookies
These cookies are necessary for the Site to work properly. They enable core functionalities such as:
- Loading pages and ensuring secure navigation.
- Remembering your login status (if applicable).
- Facilitating access to restricted areas of the Site.
Without these cookies, the Site may not operate as intended, and we do not require your consent to use them as they are critical to providing our services.
2. Performance and Analytics Cookies
These cookies help us analyze how visitors use our Site. They collect anonymous data, such as:
- The number of visitors to the Site.
- Which pages are most popular.
- How long users spend on each page.
This information allows us to improve the Site’s performance and user experience. We may use third-party tools like Google Analytics, which comply with Google's 2025 privacy standards, to process this data.
3. Functionality Cookies
These cookies enhance your experience by remembering your preferences, such as:
- Your language or region settings.
- Choices you make, like font size or layout preferences.
They ensure the Site adapts to your needs on return visits, making browsing more convenient.
4. Advertising and Targeting Cookies
We may use these cookies to deliver personalized advertisements based on your interests. They:
- Track your browsing habits on our Site and others.
- Help us and our advertising partners show you relevant ads.
- Measure the effectiveness of ad campaigns.
These cookies often involve third-party services, and we ensure they align with Google’s 2025 guidelines for user consent and data protection.
Third-Party Cookies
Some cookies on our Site are set by third parties, such as analytics providers, advertising networks, or social media platforms. These partners may use cookies to:
- Analyze Site usage (e.g., Google Analytics).
- Display ads on our Site or elsewhere online.
- Enable social sharing features (e.g., buttons for Twitter or Facebook).
We do not control these third-party cookies directly, but we ensure our partners adhere to applicable privacy laws and Google’s 2025 standards. You can learn more about their practices by visiting their respective privacy policies, linked where applicable.
Your Choices Regarding Cookies
You have control over how cookies are used when you visit Near News. Here are your options:
1. Consent Management
When you first visit our Site, you’ll see a cookie consent banner allowing you to accept or customize your cookie preferences. You can:
- Accept all cookies.
- Reject non-essential cookies (essential cookies will still apply).
- Adjust settings to allow specific types of cookies.
You can revisit these preferences anytime via the "Cookie Settings" link in our Site’s footer.
2. Browser Settings
Most web browsers allow you to manage cookies through their settings. You can:
- Block all cookies or specific types.
- Delete existing cookies from your device.
- Set your browser to notify you before cookies are placed.
Keep in mind that disabling essential cookies may affect the Site’s functionality. For instructions, consult your browser’s help section (e.g., Chrome, Firefox, Safari).
3. Opt-Out Tools
For advertising cookies, you can opt out using industry tools like:
- The Network Advertising Initiative (NAI) opt-out page: http://optout.networkadvertising.org.
- The Digital Advertising Alliance (DAA) opt-out page: http://optout.aboutads.info.
These tools allow you to limit targeted ads across participating networks.
Google’s 2025 Cookie Policy Compliance
In line with Google’s 2025 guidelines, we are phasing out reliance on third-party cookies where possible and adopting privacy-first alternatives. This includes:
- Using aggregated, anonymized data for analytics instead of individual tracking where feasible.
- Providing clear, upfront disclosure about cookie usage.
- Offering easy-to-use consent and opt-out mechanisms.
We stay updated on Google’s evolving standards to ensure ongoing compliance while maintaining a great user experience.
Data Storage and Security
Cookies may store limited personal information, such as a unique identifier tied to your device. We protect this data with robust security measures and retain it only as long as necessary for the purposes outlined above. For more details on data handling, see our Privacy Policy.
Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our Site’s features. Any updates will be posted here with a revised "Last Updated" date. We encourage you to check back regularly to stay informed.
Contact Us
If you have questions about this Cookie Policy or how we use cookies, please reach out to us:
- Email: support@nearnews.com
- Address: Near News, Atardah, Muzaffarpur, Bihar, 842002, India
- Phone: +91 912288 5418
Thank you for visiting Near News. We’re committed to keeping you informed and in control of your online experience!
This Cookie Policy is tailored for Near News, adheres to Google’s 2025 guidelines (e.g., transparency, user consent, and reduced third-party cookie dependency), and avoids plagiarism by using original phrasing and structure. It balances technical accuracy with user-friendly language, making it suitable for a news website audience.